At Capgemini, I developed and managed a new branding initiative for a team offering. It involved building a universe of characters who would appear across team media, from videos to info graphics to social media posts and more. I spearheaded the creative direction, managed the timeline and budget, and hired a freelance team to produce several videos like one. I also created comprehensive visual guidelines so that my colleagues would be able to continue replicating the style in future projects.
